The Tornado spot for LKM was a great technical challenge for Optix, involving complex 3D particle work in a short time frame. A custom built dynamic particle system was developed in Maya to produce the spinning tornado effect and additional particle systems were developed in 3D Studio max to produce the flying text elements and text rain. Compositing was completed in Shake and Fusion with additional motion graphic elements produced in After Effects.
PLAY:
MOVIE
Producing | George Levai
Art Director | Sam Javanrouh
3d Animation | Laurence Cymet, Jorge Razon,
Ryan V. Hayes
2d Animation | Sam Javanrouh
Producer | Sarah H. Peter
Agency | LKM
« PROJECT LIST